Game Research summit at ITU, 6 December

Playing the Field: An interdisciplinary game researchers’ summit

ITU; Dec. 6th, room: Aud. 3, 2nd floor.

14:00 Edward Castronova: “Why is this talk so boring?”
14:40 Bart Simon: “Digital Gaming and Local Practices of Social Imagination:
A Report from the Montreal GameCODE Project”
15:20 Coffee break, machine in 2D
15:40 Ian Bogost: “Platform Studies: computers and other neglected topics in
game research”
16:20 short break
16:30 Panel discussion: Where are “we” going? And how?

Jane McGonigal lectures at ITU, 30 November

The glory of Ørestaden

The Center for Computer Games Research (game.itu.dk) is happy to
present:

Jane McGonigal, a world-leading ubiquitous game designer and researcher.
She will lecture at ITU on November 30th (16:15, Auditorium 2)

The title of her presentation is “This Might Be a Game! Pushing the
limits of ubiquitous play”

For more details about her talk and bio, see:
http://game.itu.dk/events/mcgonigal.htm

For any enquiries, please contact Gonzalo Frasca at frasca@itu.dk

The lecture series are an event of the Center for Computer Games
Research – game.itu.dk
IT University of Copenhagen

Thesis on advergaming (or whatever the term is)

This paper suggests advertisers should experiment with in-game advertising to gain skills that could become vital in the near future. It compiles, arranges and analyzes the existing body of academic and industry knowledge on advertising and product placement in computer game environments. The medium’s characteristics are compared to other channels’ in terms of their attractiveness to marketers, and the business environment is analyzed to offer recommendations on the relative advantages of in-game advertising. The paper also contains a brief historical review of in-game advertising, and descriptions of currently available and emerging advertising formats.


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