Say/do

Many communication studies casually mention the “say/do conflict” i.e. the fact that interviewed people do not always respond in a way compatible with the empirical truth (even if not lying in a techincal sense).
We know that to be the case. It is commonplace.
But what are the most thoughtful/precise references/books/studies which try to explain and/or document the extent of the conflict in different contexts?

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