The Nielsen Numbers Part 1

Uploaded by •PeSa• on 22 Aug ’06, 1.54pm CEST.

I was interviewed the other day for Danish newspaper Berlingske Tidende who wanted comments on recent survey results showing that “64% of online gamers are women”. The paper ran two articles in today’s edition (In Danish: Kvinder spiller computerspil i stor stil and Computerspil vinder de voksne). They were quite well-researched, IMO.

In brief I said:

  • More women/girls are playing today than before
  • This is caused by a number of factors, but importantly:
  • Technological changes have moved (some) games online and this has made (some) games more social/communicative. And some women prefer such games to Moon Patrol style win-or-lose.
  • The game industry has aggressively rebranded games to make them cool or at least culturally acceptible (as I mentioned recently elsewhere).

Other Danish media picked up on the story and I was interviewed for radio and television during the day. Since nuances very easily become lost, let me just make clear:

  • I have not read Nielsen’s report
  • I am sceptical about the results (in essense, here‘s why)
  • While I see no reason why US gamer demographics should differ wildly from Danish ones, this is different from “The Nielsen numbers can be generalized to Danish gamers” (which was what television ended up quoting me for).

But at the end of the day, what I’m interested in is the facts. So now, let’s see if I can get my hand on that much-mentioned report… To be continued…

Game lecture: Aki Järvinen to speak at ITU tomorrow

The Center for Computer Games Research (game.itu.dk) is happy to announce its Game Lecture Series for Fall 2006.

The next lecture will be given by Aki Järvinen, from the Finnish
National Lottery, who will present his research on applied ludology.
It’ll take place on October 12, 2006 at 16:15 at the IT University of
Copenhagen (Rued Langgaards Vej 7, Copenhagen 2300 S). Entrance is free
and everybody is welcomed.

Details about the talk can be found here:

http://game.itu.dk/events/jarvinen2006.htm

For any enquiries, please contact Gonzalo Frasca at frasca@itu.dk

As we may watch

Ex-co-PhD student Martin Sønderlev Christensen (of nowuseit fame) defends his thesis masterpiece at ITU tomorrow (14:00, Auditorium 4 or 2).

The thesis is here (draft version).

Update:



By stilleben [‘stelle:bƏn] http://www.flickr.com/people/stilleben/

The abstract reads:

Abstract
This dissertation offers a cultural theoretical interpretation of the emergence of personal affective mobile media [PAMM]. By interpreting the apparent cultural changes and representation of mobile devices, the dissertation provides a description that emphasizes a conceptual shift from understanding technology as efficiency to using it affectively.

Continue reading As we may watch